Harlem's enterprise Renaissance Spurs New Middlemen

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Harlem is enjoying a renaissance of upscale businesses such as Bbraxton, the Red Rooster and La Marqueta. This is fertile ground for enterprising businesses that can serve as middlemen in ensuring the rapid movement of top-notch goods and services. One such middleman is In-Motion Courier Service. They can pick up a case of wine, a designer outfit or a legal document in Harlem and deliver it anywhere in Manhattan within an hour. The polish and top-shelf aid connected with midtown is now ready in Harlem.

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Normally businesses would have to pay high out-of-zone fees for such service. According to Ernest Antenor, part owner of In-Motion Couriers, "Harlem is prosperous with new businesses. It's time for it to be seen as a considerable zone for enterprise activity." His aid has embarked on a year-long promotion to spotlight the zoning issue. For 2011, all new clients receive an preliminary pickup or delivery free of charge. "Our enterprise model is based on succeeding while trying to reserve other entrepreneurs in the community," says Ernest.

The nation's economic downturn has meant a very bumpy ride for many small businesses in Harlem. Some may select to ride it out on their own, while others have found that there is force in numbers. By forming noncompetitive symbiotic enterprise relationships, In-motion Courier aid hopes to not only survive, but to prosper. Restaurants, boutiques, wine and flower shops can utilize couriers to offer more personalized aid to their clientele, such as home or office delivery.

Often adversity is the mom of invention and innovation. Businesses can find ways to stretch their dollars further by utilizing services as a group. Pooled dollars can be spent on services that may elevate their personel brands such as participation in advertizing promotions in upscale magazines, newspapers, or trade expos. Competition in enterprise is not as sustainable as cooperation. Harlem has a unique opportunity. Much of its enterprise growth is being fueled by immigrants from Africa and the Caribbean. These immigrants carry considerable knowledge about doing enterprise in marginal economic environments, information that may not be ready in most enterprise schools.

These are times where transportation and connection construction is key. Businesses need to let other businesses know what their goals are as well as main obstacles for doing business. Assistance may be close at hand. In this economic arena we can all use middlemen.

For more information about Harlem businesses go to the Greater Harlem room of Commerce's website.

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