Do you know about - convert and Pressures to Innovate - The Coca Cola Case
Nyc Singles! Again, for I know. Ready to share new things that are useful. You and your friends.Think about "Coca Cola," and tell me what you come up with. (I'll just wait a moment ...)
... Possible associations are with: a giant company, a great drink, sugar.
How is convert and Pressures to Innovate - The Coca Cola Case
We had a good read. For the benefit of yourself. Be sure to read to the end. I want you to get good knowledge from Nyc Singles.But not with health.
Companies like Coca Cola and McDonald's are forced to convert because of trends that sway their company in a negative way. Coca Cola is traded on the New York Stock transfer and its stock price has declined about fifty percent over the last eight years -- from 90$ in 1998 to 45$ currently (www.nasdaq.com / stock: Ko).
One such a trend is health and fitness. People invest more and more in health and fitness. McDonald's, for example has introduced salads in a response to this trend, Coca Cola recently announced the introduction of a calorie burning soft drink: Enviga - Coke's Enviga: It May Burn Calories, but It Isn't a Cure for a Bulging Belly," mentions the Wall street Journal (http://articles.news.aol.com/business/_a/cokes-enviga-it-may-burn-calories-but-it/20061013075409990001)
Interesting is also the fact that Coca Cola is cooperating with the Swiss company Nestle, that is no coincidence because the soft drink is "tea based." Developing new company like this is also another trend we have seen done by other associates in fact by one of the competitors of Nestle -- Sara Lee / De (Douwe Egberts). They have collaborated with Philips in the develop and roll-out of the "Senseo" a singular serve coffee machine."
In both cases the associates are dealing with innovation and change. The innovation is done by a new stock development. The convert is initiated by a trigger from a new trend that affected the company of both companies. For Coca Cola the convert is due to a health trend that affects their market and that also provides a new train to jump on.
The interrogate is whether the market will recognize Coca Cola as a company dedicated to health. (Product) innovation is one thing, changing the image of a company another.
The current image of Coca Cola is still associated with action, youth and passion, but not (yet) with health. And that is probably why the new stock development is done cooperating with another company. A sort of island solution -- once it has become a success the next step in the convert will be examined and prepared. Let's just consequent this stock for a while...
© 2006 Hans Bool
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